About business experimentation

 First article shows the process of designing smart business experiments and states how to design the experiments when they start the experiments. According to this article, even though, sometimes there are situations that implementing experiments cannot reasonably tested, but doing experiments are very beneficial to people who run their businesses. Because it gives them many objective information based on their experiments and let them to do decision making. However, according to the video, not all scientific studies are created equal and also they have the limitation even if they are scientific researches. So it claims that people do not accept the results randomly and have to keep in mind that experiment results’ can have the limitation.

 Second article is related to the personal experience of conducting an experiment in the company named “Amazon”. Greg Linden was a person who worked in the Amazon and designed the experiment for his company at the first time. But he was criticized by the vice president of Amazon because the vice president thought that his experiments would distract customers from completing the purchase. However, experimentation can lead successful results throughout the years, so now people who do not try the experiment and change the website freely by themselves are fired in the amazon workplace. They conduct several kinds of experimentation such as A/B tests, simulation, and prototype and compare the results based on a factor which may trigger the difference.

 Through the articles and video, I can recognize that many people do many kinds of experiments in a daily life. For example, even if it just looks like a normal website, many people work hard for looking up their websites on the Internet. Before they look up on the internet, many webmasters conduct various kinds of experimentation and finally find the most effective way for their websites which can attract the visitors. But the most important thing is that people have to have a test-and-learn mindset because test can make changes and let the companies to do decision making.    

 I agree with these materials that designing experiments are beneficial to the companies. However, common people just see the results of the experiments, so they can not recognize the process of experimentation is so hard and complicated. I think conducting experiments is the hardest part among the whole process, because if people do not conduct the experiment of their services or products, they cannot estimate the risks and it can lead a tragic result in the later future.

 Our client newly wants to do sales coaching for women entrepreneur in online, but I think it can be both advantage and disadvantage. For advantage perspective, this targeting sales coaching can be a niche market, so it can increase the sales. On the other hand, it is so narrowing market that it cannot increase many sales compared to the broader target one. So I want to do experiment for the two different targets for which can increase more sales than the other. I can do A/B testing for approaching the experiment systematically.