Search engine marketing tools

 The last blog post is about three different marketing tools. Today’s blog post is also introducing useful marketing tools but it's about search engine marketing tools. However, the difference between last blog post and today’s blog post is that today’s useful tools are more focusing on designing keywords. Last blog post shows the recent trend, but today’s blog shows how to find their own keywords as well as how to set up their keywords according to the limited budget.

 Google Keyword Planner is a website that people who are interested in setting advertisements utilize it. There are more than 100 million companies which already use this tool when they set up their new advertisements. They use this tool for various purposes such as increasing their sales, urging to revisit their website to the visitors, and attracting new customers. People can choose their own keywords which are fitting to their company’s image and make their advertisements according to their budget. People who use Google Keyword Planner can see how much those keywords are and the company can consider whether they choose these keywords or not according to their budget. If it is too expensive, they have to find another keyword. The company also can see their statistics every time and alter their advertisement according to their advertisement results.

 The website called uber suggest is also a website related to design keywords. People can use it when they do not know how to start their online advertisements because they provide a service of finding keywords for their own websites as well as tracking their websites’ rankings for free.

 Through this search, my question is when we find some keywords through ubersuggest at the first time, but imagine the situation that those keywords are too expensive, the company cannot use those keywords. So the ubersuggest recommends other keywords but it is not related to the website contents then how the company solve this kind of problem?