The thing that I learned during the semester

We learned a lot of concepts about digital marketing throughout the whole semester. However, among them, the most impressive lesson that I learned through this course was about the search engine optimization. Even if the field of digital marketing area gets the spotlight among people in modern society, I did not have any knowledge about digital marketing before taking this course. I haven’t heard what the search engine optimization is. I did not really know the principles of the advertisements how it comes out in the online websites such as google and yahoo. I finally recognized how the online advertisements work in online community and learned how search engine optimization is important in today’s world. People can find information which they are looking for more quickly and efficiently if the website owners make their information based on search engine optimization. Likewise, the owners earn more profits if they do search engine optimization because potential customers can find those websites or information easily.

Our course focused on not only learning basic concepts of digital marketing but also learning how to implement the practical online advertisements in Google. We chose one client and worked for our client throughout the semester. We negotiated with our client and created the online advertisements which the way that our client wanted. We tried to make efficient online advertisements, because efficient online advertisements can give a higher possibility of increasing her website rankings as well as increasing potential customer’s recognition. However, what I want to say is that I learned the practical collaboration with my teammates through implementing the real online advertisements for our client. I personally experienced how the teamwork is important in real business world and how the team members are important when people do team project. Our teammates are all nice people. I am an exchange student, so I could not help them well. But they knew my difficulties and tried to understand me a lot. I am really appreciate to my teammates’ understanding, because it was a hard work to them as well. If I go back to Korea, I will treat nice to other exchange students who are in my school. Now, I knew how it is difficult to live in the foreign country and how it is hard to do any kinds of works in other languages. I can fully understand it now. And also, I know that helping and understanding foreigner’s situation let them to feel thanks to the people who help them when they are in trouble.

In conclusion, unless I did take the digital marketing, I will have no knowledge about the field of digital marketing and cannot have an experience of learning it in Korea. There are many hardships through taking this course during the semester, but it was a great opportunity for me to further growth in the future as personally and professionally.