Visiting Google

I visited Google company which is located in the Pittsburgh. I really want to go there someday if I have an opportunity because many people say that they want to get a job in Google because the Google company serves wonderful working environments. The picture I attached is a fraction of newspaper which is about surveying. It is written in Korean, but the survey is about which company do you want to go when you get a job. Google occupies the first place in this survey. The 42.5% job applicants answered that they want to get a job in Google and these results cannot change during the 4 years.

When I visited Google company, I really surprised about their unique working environments and I think it’s really nice, but the security is too thorough and the employees do not want to expose their information to the others so I cannot tell many of things in here. Anyway, it was really wonderful trip that I have ever had. But after the trip, I just wondered what requirements do people need if they get in to Google. And also, I just want to know people’s spec who work in Google. I hope to be able to work in companies such as Google in the future.

Search engine marketing tools

 The last blog post is about three different marketing tools. Today’s blog post is also introducing useful marketing tools but it's about search engine marketing tools. However, the difference between last blog post and today’s blog post is that today’s useful tools are more focusing on designing keywords. Last blog post shows the recent trend, but today’s blog shows how to find their own keywords as well as how to set up their keywords according to the limited budget.

 Google Keyword Planner is a website that people who are interested in setting advertisements utilize it. There are more than 100 million companies which already use this tool when they set up their new advertisements. They use this tool for various purposes such as increasing their sales, urging to revisit their website to the visitors, and attracting new customers. People can choose their own keywords which are fitting to their company’s image and make their advertisements according to their budget. People who use Google Keyword Planner can see how much those keywords are and the company can consider whether they choose these keywords or not according to their budget. If it is too expensive, they have to find another keyword. The company also can see their statistics every time and alter their advertisement according to their advertisement results.

 The website called uber suggest is also a website related to design keywords. People can use it when they do not know how to start their online advertisements because they provide a service of finding keywords for their own websites as well as tracking their websites’ rankings for free.

 Through this search, my question is when we find some keywords through ubersuggest at the first time, but imagine the situation that those keywords are too expensive, the company cannot use those keywords. So the ubersuggest recommends other keywords but it is not related to the website contents then how the company solve this kind of problem? 

Three useful marketing tools's

 

 

All of three website is based on marketing research. First one is about Google Trends. When people enter the website, people can see various kinds of trends and those kinds of trends are ranked on a scale of 1 to 5 like that. For example, this website provides us about the social issues which were the hottest issues during the year of 2014 and those were based on research such as the number of people’s clicking. This website is helpful to know global issues and also gives us an opportunity to recognize many people’s interests as well.

 

 Second one is called “Think with Google” It also shows some current trends which are focused on these days around the world. There are many different types of articles which have different issues or subjects. But the big difference between Google Trend and Think with Google is that Think with Google serves not only current trends but also provides several sites that are helpful to people. For example, Think with Google introduces Brand Impression website which is about every brand stories like what that brand are doing now. So people can know specific information in each brand through this website.

 

 The last one is “ Global Market Finder” It is also based on marketing research but the main difference is that people can type the keywords and it gives us information about each product market situation. People can select our business location, language and also they can use filter to which market they focus on. For example, my keyword is computer and I own my business in United States. I want to search my business that can be whether affordable in other nation market or not. The Global Market Finder serves many information about how many people search my keyword in each nations. But the most important information they serve us is that people can assume their profit through recommended bid because Global Market Finder shows how much money you can get when one person search your keyword in each area. So people can get information which are related to their business though that site.

 Those three websites are very useful to people. Nowadays, many technological advances has been made through the years and also the transitions are made quickly. So to become a more updated person, people try to have an interest in current trends and issues and try to use useful tools such as those three websites as well.

About Google Online Marketing Challenge

 First of all, GOMC is the abbreviation of the Google Online Marketing Challenge. In the page of Discovery GOMC website, it defines the several steps of competition and gives us direction how to reach our final goals. This link is the specific information about the GOMC.

 Second one is about pre-course preparation for attending the Google Online Marketing Challenge. One of the important reasons that google hold this competition is that online marketing is very essential part in modern society. Many people use computers for buying things because people can buy products more easily and conveniently through online store. So the web page indicates that before starting the competition, people should create their own google accounts and try to use google business solution as well.

 Web is a very exciting place. Millions of people around the world search the webs and utilize them every day. So many business people around the world tries to do businesses by online because online marketing can also be an opportunity to show their products to the customers and it can bring a lot of advantages to firms. In addition, some corporations also use big online marketing sites such as Amazon to out post their businesses and try to get more popularity compared to the past.

   It’s my first time to learn about online marketing and also I’m not good at computers even though I’m a business major. I think that online marketing also have many specific sections. Through this opportunity, I want to learn more specifically about online marketing and want to learn a lot about how to make profits by operating a real project.